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Search Engine Optimisation (SEO)
is the art and science of increasing your website’s
visibility to search engines for those important keywords
and phrases that are relevant to your business.
Search Engine Optimisation typically includes keyword research and
development, competitive analysis and industry benchmarking,
backend coding optimisation, website submissions and results
reporting.
Search Engine Marketing (SEM)
involves a combination of free website submissions and paid
search engine listings, to ensure your website reaches
customers using search engines to research purchase
decisions.
Pay-per-click (PPC)
involves paying for your website to have a prominent
position on the relevant search results page of a specific
search engine. For each visitor that clicks on your link you
are charged at a specified rate. The benefit of a PPC
program is you only pay for results.
Pay-for-inclusions (PFI)
simply involves paying to get your website listed on
a specific search engine. It does not guarantee prominent
rankings. You will still need SEO to achieve high rankings.
PFI gives you an opportunity to gain a top spot, but without
an SEO strategy, it’s effectiveness is limited
Click
here to receive a free report that shows how your website
ranks in Search Engines!
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